Unexpected but good.
Very good Flash from you, Corpsegrinder. This contest of yours is a great success.
Actually, I expected something more morbid coming from you, but the pixelated sprite animation is well executed. It's good to try new things, and better when you're succesful at it.
My only complaint is that the puppy should have reacted more to the hits than just producing a coin sound. Maybe giving him a hurt expression or making him cry would have helped. Watching him taking the hits smiling was funny, but a bit of editing would have enforced his "you hurt my feelings" speech later on.
Good job, overall. Keep 'em coming.